Rebranding A Local Golf Car Dealer

West Valley Golf Cars, a recently purchased golf cart dealership in Litchfield Park, Arizona, found itself in dire need of a comprehensive rebrand. Their existing branding was outdated, inconsistent, and challenging to identify, and their website mirrored this lack of clarity and direction. Tripass Design stepped in to create a flexible brand that would embody the desired culture of West Valley Golf Cars. The challenge was to revamp their image while retaining the familiar sun and mountain symbolism found in the previous logo.

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Finding the perfect creative solution

Tripass Design undertook the challenge of creating a flexible brand that could revamp West Valley Golf Cars' image while maintaining a sense of continuity. The logo design incorporated a unique script font that exuded a vintage vibe, aligning with the desired culture. To address the owners' concerns, Tripass Design retained the sun and mountain symbolism found in the previous logo, providing a bridge between the old and the new. The website was given a complete makeover, featuring captivating imagery that showcased the dealership's offerings. It now serves as an informative and user-friendly platform, helping customers easily navigate and find the information they need.

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Final Thoughts

Working with West Valley Golf Cars on their rebranding project was a transformative journey. Balancing the need for modernization with the desire to maintain continuity was a complex challenge, but the final brand identity successfully bridged the gap between the old and the new. The redesigned website, with its engaging visuals and user-friendly interface, is now a valuable asset for both existing and potential clients.

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